An Olympics Unlike Any Other Finally Arrives
As the Tokyo Olympics’ opening ceremony kicks off this morning, Morning Consult senior sports reporter Alex Silverman checks in with a roundup of Morning Consult’s recent coverage. He writes:
Sixteen months after they were first postponed, the Games of the XXXII Olympiad officially begin today in Japan against the backdrop of rising coronavirus concern. The long, strange buildup to the Tokyo Summer Games has raised a host of unique issues and questions, and Morning Consult has been closely tracking how the American and global public feels about all of them over the past six months. Catch up on these highlights:
WPP PLC’s GroupM has exited Facebook Inc.’s agency review, which means that the media investment company, which has worked with Facebook’s brands since 2014, will likely no longer be handling the bulk of the social media giant’s media planning and buying business. GroupM competitors such as Dentsu Inc., Havas Group and Publicis Groupe SA remain in the race to land the account, which could include ad spending in excess of $1 billion, according to people familiar with the matter. (The Wall Street Journal)
Industry veteran Carla Hassan was hired to replace Leslie Gillin as JPMorgan Chase’s new chief marketing officer after the latter stepped down in March. (Adweek)
Twitter Inc. exceeded analysts’ expectations, reporting second-quarter revenue of $1.19 billion, up 74 percent year over year as the growth was driven by “broad increase in advertiser demand,” according to the social media company. (CNBC) Meanwhile, Snap Inc. also beat analysts’ estimates, reporting second-quarter sales of $982 million, with the social media company reaping rewards from digital advertising and e-commerce amid the pandemic. (Ad Age)
Adidas AG offered early access to a clothing collaboration between PepsiCo Inc.’s Cheetos snack brand and Puerto Rican reggaeton star Bad Bunny via a website that instructs consumers to take photos of their fingers covered in Cheetos dust. The promotion is available to the first 100 users who pass the “Cheetle iD” test before the clothing collection officially releases on Aug. 6. (Ad Age)
Retargeted advertising — connecting with consumers who previously visited your website or mobile app — is one of the most obvious ways digital data is used to power internet ads, but recent privacy updates to Apple have put them in danger, and the companies that live to retarget are trying to figure out what to do next.
Felicia Sonmez, a Washington Post reporter, filed a discrimination lawsuit against the newspaper and some of its top editors on Wednesday, claiming they had discriminated against her by barring her from covering stories related to sexual assault after she went public as a victim of assault.
Shawn “Jay-Z” Carter’s entertainment company has teamed up with Modern Luxury Media, the publisher of Ocean Drive, Gotham and more, to launch Edition by Modern Luxury this winter, a luxe multimedia platform designed to amplify and elevate voices from diverse communities that are shaping popular culture.
With the full launch of training camps for all 32 teams just less than a week away, the NFL is intensifying its efforts to coax players into receiving COVID-19 vaccinations, laying out strict protocols that will penalize teams should a COVID-19 outbreak among unvaccinated players put the league’s schedule in jeopardy.
Unilever’s CEO, Alan Jope, told investors during a conference call Thursday that the company remains committed to its businesses in Israel after its subsidiary, Ben & Jerry’s, announced earlier this week that it will stop the sale of its ice cream in the occupied Palestinian territories.
Restaurants are short-staffed as they reopen and consumers embrace dining out again. That means longer wait times for your food when dining out. And unfortunately, you may encounter the same issue when ordering pizza at home.
Not usually the model for how to handle social issues, the NFL’s support for Las Vegas Raiders defensive end Carl Nassib paid big dividends in public perception. What can others learn from their approach?