Why Spotify wants to look like TikTok, with co-president Gustav Söderström
Alex Heath, The Verge
Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009.
When it comes to women’s sports, leagues and brands are thinking beyond traditional sponsorship and marketing efforts
Alyssa Meyers, Marketing Brew
Speaking at a conference last week, Colie Edison, SVP and chief growth officer of the WNBA, said despite raising $75 million from investors last year—much of which is going to “digital products, brand awareness, and fan engagement activations”—the league ultimately still needs “more partners to step up.”
Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada
Wayne Freidman, MediaPost
Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research. This growth is slower-moving than previously forecast, when the research company estimated a total of 24 million global ad-supported subscribers.
What’s the Point of Design Strategy?
Silas Amos, Creative Review
Strategists and planners have firmly taken up residence in the design world. Here Silas Amos, a self-confessed member of their tribe, explains why they are central to the future of design.
‘Hyper-partisan’ politicians get four times the news coverage of bipartisan colleagues
Daniel De Visé, The Hill
The most partisan member of Congress, Marjorie Taylor Greene, generated nearly 10 times as much press coverage in the 2022 election cycle as the least partisan member, Don Bacon, according to a new study of “hyper-partisan” politics.
Does Your Brand Need an App?
Marc Bain, Business of Fashion
Apps aren’t easy or cheap to develop, and they’re a better fit for some businesses than others. But when they connect with users, the payoff can be substantial.
