U.S. Podcast Advertising Revenue Report: 2022 Revenue & 2023-2025 Growth Projections
Interactive Advertising Bureau
Following a year of unprecedented growth for the overall digital advertising industry in 2021, 2022 was a year of headwinds related to a slowing economy resulting in pullbacks on advertising and marketing spend.
Gen-Z Is Driving Fragrance M&A
Rachel Strugatz, Business of Fashion
TikTok fanatics are discovering new or smaller lines like Juliette Has a Gun and Parfums de Marly. Investors have taken note.
How AI is taking over the creator economy, with over 94% of influencers saying they use it
Marta Blino, Insider
It seems like everyone’s talking about artificial intelligence. And for those who are in the business of creating content, AI that can help streamline creative work can be especially enticing.
How ‘Get Ready With Me’ Videos Became the Ultimate Confessional
Ashley Wong, The Wall Street Journal
Plastic surgery, anxiety medication and embarrassing pasts: Nothing is off-limits for beauty influencers on social media.
The streaming wars are over, and it’s time for media to figure out what’s next
Alex Sherman, CNBC
The race between the biggest media and entertainment companies to add streaming subscribers, knowing consumers will only pay for a limited number of them, is finished. Sure, the participants are still running. They’re just not trying to win anymore.
AI Can’t Save Snapchat From Itself
Ryan Broderick, The Information
If anything, Snapchat’s My AI seems keenly aware of the app’s fatal flaws.
How MTV Broke News for a Generation
Remy Tumin, The New York Times
MTV News bridged a gap between news and pop culture without talking down to its young audience. As it prepares to shut down, Kurt Loder, Tabitha Soren, Sway Calloway and others reflect on its legacy.