• The Media Ratings Council reinstated Nielsen Corp.’s national TV ratings system accreditation after an independent auditor review of the company’s progress. The measurement firm initially lost the critical industry stamp of approval in 2021 when it was found to have undercounted TV audiences. (Axios)
• Twitter Inc. added “government-funded media” labels to the primary accounts of several more global news organizations on Monday, including the Australian Broadcasting Company (ABC Australia), New Zealand’s public broadcaster RNZ and Sweden’s SR Ekot. (TechCrunch) Meanwhile, the Canadian Broadcasting Corp. (CBC) became the latest media outlet to pause its usage of the platform after Twitter applied the same label to its account, which the CBC described in a statement as “untrue and deceptive.” (The Wall Street Journal) 
• Florida Gov. Ron DeSantis introduced a new bill aimed at voiding The Walt Disney Co.’s recent effort to prevent a state-appointed board from having control over its central Florida properties. If passed, the legislation would give the oversight board the authority to develop land directly adjacent to Disney’s theme parks, which DeSantis said could eventually house a state prison. (Reuters) 
• Snap Inc. announced that CMO Kenny Mitchell will leave his post, which he has held for nearly four years, after the company’s NewFronts presentation early next month. Chief Creative Officer Colleen DeCourcy is set to assume the marketing leader role once Mitchell departs. (Variety)

How the Eating Habits of Remote, Hybrid and Office Workers Differ

Morning Consult

Meta Tries to Lure Advertisers With Reels Discounts, AI Tools

Sylvia Varnham O’Regan and Sahil Patel, The Information

After suffering its first-ever drop in ad sales, Meta Platforms has abandoned its once-brash tone with advertisers in favor of a more flexible approach to winning business.

What does broadcast-to-podcast tech mean for audio advertising?

Chris Sutcliffe, The Drum

Digital audio ad spend has been on the rise for years. Advertisers have responded positively to platforms like Spotify and Acast investing in attribution and measurement tools for digital audio: forecasts suggest ad spend on those platforms will continue for the next few years, and podcast ad spending is projected to hit nearly $2.2bn in 2023.

Andrew Keller Named CCO for WPP Open X

Kyle O’Brien, Adweek

WPP Open X has named creative ad vet Andrew Keller global chief creative officer. In his new role, Keller will be responsible for the creative vision and output across WPP Open X, the integrated agency team created for The Coca-Cola Company after being named global marketing network partner in November 2021.

Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials 

Ronan Shields, Digiday

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

The CW to Exit Upfront Week Presentations, Will Instead Host Press Event

Bill Bradley, Adweek

The network has long been rumored to forgo the annual advertising showcase.

AMC Networks to Launch Cheaper Ad-Supported Tier of AMC+ in Upfront Push

Alex Weprin, The Hollywood Reporter

AMC Networks is looking to advertising to help it grow its streaming business.

‘Angry Birds’ Maker to Be Bought by Sega

Ben Drummet, The Wall Street Journal

Deal, valued at nearly $800 million, is latest in string of gaming transactions.

NFL Hires Horizon as Global Media Agency

E.J. Schultz, Ad Age

Decision follows a six-month review.

Wall Street is looking for an update on Netflix’s password sharing crackdown

Ananya Bhattacharya, Quartz

Netflix’s earnings this quarter are also expected to discuss the success of the ad-supported tier. 

Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical

Anthony Vargas, AdExchanger

TikTok’s grasp on Gen Z’s attention has kicked off an industry wide pivot to vertical video. But YouTube, Facebook, Instagram and Snap aren’t the only ones taking their cues from TikTok. Publishers are now racing to produce – and monetize – more vertical video content.

Why Social Media Impostors Pose a Constant Battle for Stars

J. Clara Chan, The Hollywood Reporter

Flushing out fakes on social media remains an impossible game of whack-a-mole — especially when experts say platforms ”want to have more accounts up, not less.”

Spotify is losing its audiobooks chief

Ariel Shapiro, The Verge

Nir Zicherman came to Spotify in 2019 as one of the co-founders of Anchor. He will leave the company in October.

Serena Williams Serves New Multimedia Company, 926 Productions

Mikey O’Connell, The Hollywood Reporter

No stranger to the entertainment industry, the tennis icon is launching a production company — naming Grand Electric alum Caroline Currier as president.

Apple launches its savings account with 4.15% interest rate

Ashley Capoot, CNBC

Apple on Monday launched its Apple Card savings account with a 4.15% annual percentage yield. It requires no minimum deposit or balance, Apple said, and users can set up an account from the Wallet app on their iPhones.

Twitter will label ‘hateful’ tweets when it restricts them

Jay Peters, The Verge

Twitter is introducing new labels it will show on tweets the company limits for breaking its rules. The company occasionally restricts tweets that violate its policies by making them harder to find or visible to fewer people, and these new labels will make those actions more clear.

YouTube TV nabs its first Technical Emmy win for ‘Views’ feature

Lauren Forristal, TechCrunch

YouTube TV just won its first Technical Emmy award for its “Views” suite of features, which lets users access sports highlights, key plays, player stats and game scores. At the 74th annual Technology & Engineering Emmy Awards last night, YouTube TV was declared the winner for the category “AI-ML Curation of Sports Highlights.”

Google CEO Sundar Pichai warns society to brace for impact of A.I. acceleration, says ‘it’s not for a company to decide’

Jennifer Elias, CNBC

Google and Alphabet CEO Sundar Pichai said “every product of every company” will be impacted by the quick development of AI, warning that society needs to prepare for technologies like the ones it’s already launched.

Apple Is the One Big Tech Company Without a Clear ChatGPT Strategy

Vlad Savov, Bloomberg

The world’s most valuable tech company and the biggest tech storyline of the year are strangely divorced.

Apple opens its first retail store in India but customer challenges persist

Manish Singh, TechCrunch

Apple chief executive Tim Cook opened the first Apple store in India on Tuesday in a significant milestone for the iPhone-maker roughly 25 years after entering the South Asian market. During his India trip, first in years, Cook has planned meetings with prominent business leaders, including Reliance’s Mukesh Ambani and Tata Group’s Natarajan Chandrasekaran, as well as Prime Minister Narendra Modi as Apple steps up its battle against Samsung over the luxury smartphone market in Asia’s second-biggest economy.

YouTube rolls out new policies for eating disorder content

Clare Duffy, CNN

YouTube on Tuesday announced a series of changes to how it deals with content related to eating disorders.

McDonald’s is upgrading its burgers

Danielle Wiener-Bronner, CNN

Buns will be softer. Cheese, gooier. Onion will be added to patties right on the grill. And the Big Mac sauce? There will be more of it.

More DTC brands are entering warehouse clubs 

Gabriela Barkho, Modern Retail

Care/of, Goodles and Blueland are just a few of the DTC-first brands that have entered a number of warehouse club locations in recent months. According to executives from these companies, warehouse shoppers at retailers like Costco and Sam’s Club are a unique bunch to court.

The pandemic led to a resurgence of independent retail

Max Rhodes, Fast Company

While ecommerce got a boost during COVID, ultimately deliberate consumers are choosing community stores.

Lululemon Is Exploring a Sale of Mirror Fitness Unit It Bought in 2020

Gillian Tan and Liana Baker, Bloomberg

Lululemon Athletica Inc. is exploring a sale of Mirror, the fitness-equipment maker it acquired for $500 million in 2020, according to people with knowledge of the matter.

How Nissan sought out Lofi Girl listeners and built a following of its own

Katie Hicks, Marketing Brew 

The company saw an opportunity to provide listeners with a similar experience and ran with it.

Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.

Marc Bain, Business of Fashion

The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.

American Eagle brings secondhand clothing shop to Snapchat

Jessica Deyo, Marketing Dive

American Eagle and ThredUp have partnered to launch RE/AE, an online resale shop featuring vintage and secondhand garments from the Gen Z retailer, according to a press release.

A corporate hero or a tragedy? Why boomerang CEOs like Bob Iger and Sergio Ermotti may actually signal a leadership failing

Paige McGlaughlin, Fortune

Bob Iger’s return to Disney is among many recent high-profile boomerang CEO placements.

Nordstrom adds former Nike executive to board as activist battle continues

Melissa Repko, CNBC

Nordstrom on Monday said it has tapped former Nike operating chief Eric Sprunk to join its board, as the company faces pressure from an activist investor.

Pepsi’s New Logo Reignites Debate About Agencies Not Getting Credit for Creative Work

Lindsay Rittenhouse, Ad Age

Design firms and ad agencies are fed up with not getting proper recognition for their work.