Top Stories

  • Walmart Inc.’s advertising arm, Walmart Media Group, will launch its first self-serve ad tools and API early next year, according to four agencies and e-commerce ad vendors, in its latest bid to tempt brands and their marketing budgets away from Amazon.com Inc. A Walmart spokesperson confirmed that the company is working on both pieces of technology but declined to say when they would be available. (Business Insider Prime)
  • Alphabet Inc.’s Google said it will limit advertisers’ access to consumers’ personal data, preventing advertisers from linking religion, politics and sexual orientation to individual users. But Jason Kint, chief executive of Digital Content Next, a trade association for online publishers, said the removal of third-party data about users means that “first-party” data and Google Search become more valuable to advertisers, so the move “will hurt everyone except Google.” (Financial Times)
  • NBCUniversal is looking for 10 marketers to sponsor the April launch of its streaming service, according to people familiar with the pitch, with ad packages costing $15 million and $25 million. The more expensive package would guarantee brands 10 percent share of voice on the new streaming platform for 18 months, but the network isn’t guaranteeing number of subscribers or impressions. (Ad Age)

Chart Review

Events Calendar (All Times Local)

11/15/2019
Forbes 2019 CMO Summit
Glossy Beauty x Wellness Summit
11/18/2019
Digiday Programmatic Media Summit
Code Media
11/19/2019
Digiday Programmatic Media Summit
Code Media
Marketing Automotive
IAB Direct Brand Summit
11/20/2019
Digiday Programmatic Media Summit
DC Marketing Summit
IAB Direct Brand Summit
ANA Influencer Marketing Conference
View full calendar

New Report: 2019 Holiday Shopping Trends

Our latest economic and U.S. holiday shopping report shows consumers are more optimistic heading into the holiday shopping season than they were in September. Download our newest data to learn how consumer confidence continues its upward trajectory since bottoming out in mid-August.

Advertising

Yang Proposes Tax on Digital Ads in Swipe at Facebook, Google
Ben Brody, Bloomberg

Democratic presidential candidate Andrew Yang proposed a tax on digital ads that takes aim at the revenue models of companies such as Facebook Inc. and Alphabet Inc.’s Google.

Chilly Outlook For Holiday Ads As Spend Declines
Adrianne Pasquarelli, Ad Age

Retailers appear to be taking their time on the jingle bells blitz.

Podcast Industry Grapples With the Prospect of Automated Ads
Sahil Patel, The Wall Street Journal

Podcasters debate following the ad tech trail blazed by the internet.

Spotted in NYC: a very bad Twitter ad
Jemima Kelly, Financial Times

What feelings does this image engender in you? Anti-capitalist rage?

Media and Entertainment

Over 13 Million People Watched the First Day of the Impeachment Hearings
Josef Adalian, Vulture

How’s this for pizzazz? Wednesday’s opening round of the House impeachment hearings drew an average audience of 13.1 million viewers across six major networks, per preliminary Nielsen data.

After Its Merger, Gannett Will Be the Largest Newspaper Publisher in the U.S.
Marc Tracy, The New York Times

Roughly one in four newspapers in the United States has closed since 2004, and many that managed to survive have been cut to the bone. Now, more than 260 dailies will be controlled by the same company.

Netflix’s Content Chief Says ‘Nothing Has Changed’ With Disney+ Launch
Joe Flint, The Wall Street Journal

Ted Sarandos said Netflix can weather competition because of its investments in original programming.

Inside the Most Watched YouTube Channel in the World
Ari Altstedter and Lucas Shaw, Bloomberg Businessweek 

India’s T-Series built an online empire from Bollywood. Now it has to survive Netflix.

How The New York Times is building its TV business and moving into movies
Tim Peterson, Digiday

The New York Times is making a move into movies. The publisher aims to premiere at least two feature-length documentaries in the first half of 2020. 

Social Media and Technology

How Google Interferes With Its Search Algorithms and Changes Your Results
Kirsten Grind et al., The Wall Street Journal

The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see.

Instagram’s test to hide like counts expands to the US and across the globe
Jay Peters, The Verge

Instagram, which has been running a test to hide like counts on posts in seven different countries, announced today that it is expanding the test globally. 

Apple to remove vaping apps from store
Ina Fried and Mike Allen, Axios

Amid growing health concerns over e-cigarettes, Apple will remove all 181 vaping-related apps from its mobile App Store this morning, Axios has learned.

Snapchat Founder’s Sister Launches Audio Erotica Site
Kiley Roache, Bloomberg

Quinn will have the minimalist look Millennials love and no pictures.

Fans Are Accusing A YouTuber Known For Sustainable Fashion Of “Selling Out” After She Accepted A Brand Deal With Amazon
Tanya Chen, BuzzFeed News

“While I know that a girl’s gotta pay rent, this completely changes my perspective on her.”

PR and Marketing

Smith & Wesson’s Owner to Break Away From Gun Business
David Yaffe-Bellany and Amie Tsang, The New York Times

The move separates the broader company from the challenges the gun industry faces. It was announced shortly before another mass shooting.

Uber Fined $649 Million for Saying Drivers Aren’t Employees
Matthew Haag and Patrick McGeehan. The New York Times

The move by New Jersey could reverberate across the gig economy.

Inside Under Armour’s Sales Scramble: ‘Pulling Forward Every Quarter’
Khadeeja Safdar and Aruna Viswanatha, The Wall Street Journal

Sportswear brand pushed early shipments, dumped goods at off-price chains to stay on growth streak, former executives say.

Houlihan’s Restaurant Chain Files for Bankruptcy
Jonathan Randles, The Wall Street Journal

Houlihan’s Restaurant Inc. has a $40 million deal to sell the business to Landry’s Inc., subject to higher offers.

Canada Goose sales hot as luxury coat brands warm up to the masses
Jeanette Settembre, Fox Business

Retailers offering the option to pay for designer winter coat brands in installments, but can shoppers afford it?

Goldman Stumbles on Path to Main Street With Apple Card Turmoil
Shahien Nasiripour and Sridhar Natarajan, Bloomberg

Lending money to ordinary Americans, Goldman Sachs Group Inc. says, represents a major part of the future of a Wall Street titan more accustomed to dealing with the world’s biggest corporations. 

Can a Company Be Virtuous and Profitable? Nestlé Says Yes
Jack Ewing, The New York Times

Mark Schneider, the chief executive of the Swiss food giant Nestlé, gripped a bun-clad concoction that looked like a bacon cheeseburger but contained no actual bacon, cheese or beef. He took a bite.

Express—yes, the ’90s mall fixture—is launching an online wellness brand
Elizabeth Segran, Fast Company

With CBD creams, fireside slippers, and crystals, UpWest is everything that Express is not.

Can FaZe Clan Build a Billion-Dollar Business?
Taylor Lorenz, The New York Times

They already make every moment into consumable content. What can it become?

Opinions, Editorials, Perspectives and Research

As The Pay TV Bundle Unravels, Advertisers Should Stick To Sports
Anthony Crupi, Ad Age

A generational shift is in the wind, as consumers embrace everything-on-demand.

Will Streaming Kill the Art of Cinema or Grant It New Life?
A.O. Scott and A.O. Scott, The New York Times

A co-chief film critic of The New York Times debates himself on the subject.

Walmart Finds Amazon’s Weak Spot
Mark Gongloff, Bloomberg

The e-commerce giant learns the limits of its hugeness.

Morning Consult