It’s officially December, which means I know some of you are already mentally checked out for the holiday season. Don’t worry, I’ve got some fun and festive data for you again today: This coming Saturday marks the return of SantaCon in cities around the world, a time-honored holiday tradition in which people dress up as Santa and participate in pub crawls. Like most in-person events, they were put on hold last year during the pandemic.
New York City’s SantaCon is particularly notorious. I may or may not be among the city’s Santas this year. What I can say definitively, though, is that I’m not the only one who’s considering it.
Roughly 1 in 3 U.S. adults said they are interested in attending a Santa crawl this year, according to a Morning Consult survey conducted Oct. 21-24. Of those interested, 61 percent said they already had plans to buy tickets as of October.