Super Bowl Opening Night brings back eclectic style after hiatus
Amy Tennery, Reuters
The annual media spectacle regularly draws thousands of rabid fans and a packed house of reporters, but had been forced to go on hiatus from 2021-22 over COVID-19 concerns, with players meeting with members of the media via Zoom instead.
Survey: Record 50.4 million adults to bet $16B on Super Bowl
David Purdum, ESPN
The number of expected Super Bowl bettors is up 61% from last year’s survey and is equivalent to how many adults in the U.S. participate in jogging or running. Kansas, Ohio, Maryland and Massachusetts have launched online sports betting since the last Super Bowl.
Booming NFL Looks Ahead With ‘Healthy Paranoia’ After Media Deals
Eben Novy-Williams, Sportico
The NFL will finish this season with eight more years of labor peace, $130 billion in new media deals and soaring valuations. So what’s next for the world’s richest sports league?
NFL’s International Push Seeds Its Global Ambitions
Eric Jackson, Sportico
The IHMA program, the latest ploy in the NFL’s international takeover, gives teams access to international areas for marketing, fan engagement and commercialization.
Super Bowl: Show Stoppers
Chris Smith, Sports Business Journal
For three decades, the Super Bowl has turned its halftime into showtime. A new partner in Apple Music will take the performance beyond the game itself.
Super Bowl parties offer major celebrities, gourmet food and experiences — plenty to brag about to friends!
Terry Lefton, Sports Business Journal
Event planners in the host city wrestle with this year after year, wondering what makes a great party. To some extent, those last days before the game itself have become more competitive than action on the field; Saturday night in particular is a Super Bowl of hospitality.
Philadelphia Eagles address the city’s devastating gun violence in poetic new ad
Tim Nudd, Ad Age
In a celebratory week, the team is making a sobering statement via the agency The Perception.
Alicia Silverstone Returns to Iconic ‘Clueless’ Role for a Super Bowl Ad: ‘Couldn’t Be More Perfect’
Aarohi Sheth, The Wrap
You’re not totally bugging! The 30-second ad will air during the first quarter of the game Sunday.
‘Popeyes Meme Kid’ Dieunerst Collin Stars in Super Bowl Ad to Announce Free Fries at Popeyes
Glenn Garner, People
“You might know me, I used to be that meme kid,” says Dieunerst Collin in Popeyes’ new Super Bowl commercial, which airs 10 years after he first went viral at the fried chicken chain.
Looking for an Edge, and Some Fun, Bettors Favor Super Bowl Props
David Hill, The New York Times
Bets on specific outcomes, like the length of the national anthem, are expected to account for half of the $7 billion wagered on the Super Bowl in the United States.
Sean Payton brings old-school style to Denver in his return
Arnie Stapleton, The Associated Press
Sean Payton is bringing an old-school style sown by his mentor Bill Parcells and steeped in discipline and accountability as he takes over as the Denver Broncos’ new head coach.
Before Jalen Hurts Was a Super Bowl Quarterback, He Was a Powerlifter
Andrew Beaton, The Wall Street Journal
The Eagles quarterback developed his lower body strength as a lifter in high school—and that has helped him carry Philadelphia to a Super Bowl.
7-time Pro Bowl WR A.J. Green retires after 12-year NFL career
Tyler Greenawalt, Yahoo Sports
He made the Pro Bowl in each of the first seven years of his career with the Cincinnati Bengals after Green was drafted fourth overall in 2011. Green played 10 years for the Bengals before he signed with and played for the Arizona Cardinals during the past two seasons.