The Marquee Names of College Basketball in Danger of Missing March Madness
Laine Higgins, The Wall Street Journal
A batch of Final Four regulars—including North Carolina, Michigan State and Villanova—have struggled in a season marked by parity in the top ranks.
More Big Brands Brave the Rocky Terrain of Endorsement Deals With College Athletes
Patrick Coffee, The Wall Street Journal
Novel deals known as NILs—for ‘name, image, likeness’—have marketers excited at having a new raft of young influencers, but concerned by the unsettled legal issues as well as the perils of using amateurs as endorsers.
UCLA signs Chip Kelly to contract extension through 2027
Heather Dinich, ESPN
UCLA coach Chip Kelly has signed a contract extension through the 2027 season, the school announced Friday. UCLA finished 9-4 last season with a 37-35 loss to Pittsburgh in the Tony the Tiger Sun Bowl, but his winning percentage has increased in each of his five seasons.
Big 12 looking west, Pac-12 looking for a TV deal: What we’re hearing on realignment
Max Olson and Stewart Mandel, The Athletic
Last July, weeks after USC and UCLA’s stunning Big Ten announcement, Pac-12 commissioner George Kliavkoff made a bold realignment prediction: “No Pac-12 school is going to the Big 12.” Eight months later, we may finally learn whether his confidence was justified or false bravado.
Texas Tech coach suspended for ‘racially insensitive’ comment
Pete Thamel and Jeff Borzello, ESPN
Texas Tech has suspended men’s basketball coach Mark Adams for what the school is calling an “inappropriate, unacceptable, and racially insensitive comment.”
Alabama’s crisis management in Brandon Miller situation ‘an outright fail’
Eric Prisbell, On3 Sports
There’s no certainty that Alabama coach Nate Oats could have said anything the past two weeks to completely stem the tide of criticism. But the athletic department’s handling of the Brandon Miller situation – and Oats’ comments in particular – ensures that the storm that has engulfed his program isn’t going away anytime soon.
LSU issues statement on academic misconduct after college athlete influencer Olivia Dunne promoted AI essay helper on TikTok
Jordan Hart, Insider
Louisiana State University is reminding students of its code of conduct after an influencer enrolled at the university promoted the use of an artificial intelligence-powered app for help writing essays.