Morning Consult Tech: What’s Ahead & Week in Review




 


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May 7, 2023
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Happy Sunday, Morning Consult Tech readers. 

 

As the members of the Writers Guild of America hold down the picket lines to fight for a much-needed modern contract, there’s a refrain that you’ll catch online among the … let’s politely call them tech-forward types who believe that studios have the ultimate negotiating wedge: ChatGPT.

 

The argument is simple enough: AI tools can produce content on demand, in any style of your choosing, and you don’t have to pay it a living wage to keep it happy. That has clear appeal for corporations that are constantly looking to cut costs (without touching executive pay, of course). 

 

Studios are absolutely going to try to use AI tools to generate scripts, whether they have humans in their writers rooms or not. The thing is, it’s going to suck

 

It’s not just that AI-generated content occupies the Uncanny Valley in how it feels distinctly like a machine doing a human impression. Insofar as AI is good at generating content, it’s really only good at making what people can already imagine because it is trained on content that has already been made. The thing is, getting what you want isn’t always a good thing.

 

Here’s an example of what happens when you let audiences dictate art: Ghosted, Apple TV+’s milquetoast spy thriller, was supposed to have a three-minute opening sequence that established the film’s setting and paid homage to the 1978 fan favorite Foul Play. Apple told director Dexter Fletcher that was no good: People turn off their TVs if something doesn’t happen in the first 30 seconds. So he cut it down in a “compromise” to the sensibilities of crowds.

 

Was the extended opening going to save Ghosted, which is bad but tons of people watched anyway? No, of course not. Humans, just like machines, are fully capable of creating trash. But it’s better when there is actually something human about it. Someone would have watched that sequence and been charmed recalling their favorite ‘70s spy comedy, and suddenly they are more open to enjoying a movie that shares their sensibilities. You don’t get great content by giving people what they want: You get Fast X. (Sorry, Fast family.)

 

Most people don’t really know what they want until they see it. The magic of film and TV happens when you see something on screen that you’ve never seen before. AI can’t make that magic, it can only reuse it. Even AI originals will be sequels.

 

What’s Ahead

It’s a big week for corporate events that will give us a look into the future of the tech industry: Intel Corp. will hold its Intel Vision event starting Monday, which will focus on the company’s view of the future of cloud computing and software; on Tuesday, International Business Machines Corp. will kick off IBM Think, which will have its eye on artificial intelligence; Qualcomm Inc. will hold its 5G Summit the same day, with conversations surrounding 5G connectivity; and finally, Alphabet Inc. will host Google I/O on Wednesday with expectations that the company will reveal its next line of mobile devices and AI tools.

 

On the government side, there are a number of hearings this week that the industry will want to keep an eye on, all set to take place Wednesday: The Senate Committee on Commerce, Science and Transportation will hold a hearing to consider the Securing Semiconductor Supply Chains Act of 2023, which would encourage foreign investment in U.S.-based semiconductor manufacturing; the House Oversight Subcommittee on Cybersecurity, Information Technology and Government Innovation will host a hearing titled “Risky Business: Costly Inaction on Federal Legacy IT”; and the House Energy and Commerce Subcommittee on Oversight and Investigations will hold a hearing titled “Closing the Digital Divide: Overseeing Federal Funds for Broadband Deployment.”

 

The Federal Trade Commission will host an online panel discussion Thursday titled “Cloud Computing: Taking Stock and Looking Ahead” that will feature FTC Chair Lina Khan and a series of industry experts discussing a variety of topics including the competitive dynamics of cloud computing, implications for artificial intelligence and potential security risks.

 

Nextgov will host its AI and Automation Workshop on Tuesday, which will feature appearances from Damian Kostiuk, deputy chief data officer at U.S. Citizenship and Immigration Services; Scott Beliveau, branch chief of advanced data analytics at the U.S. Patent and Trademark Office; and Nicole Willis, chief technology officer at the Department of Health and Human Services.

 

ThoughtSpot Inc. will host Beyond 2023, a future-focused conference that will look at how data will help grow businesses, on Tuesday and Wednesday. It will feature data and analytics professional Dean Furness, futurist Amy Webb and Verizon Communications Inc. director of data management and analytics Keerti Purohit.

 

Week in Review

Artificial intelligence

  • Digital ministers from the Group of Seven — Britain, Canada, the European Union, France, Germany, Italy, Japan and the United States — agreed that their nations should adopt “risk-based” regulations on artificial intelligence with the goal of preserving “an open and enabling environment” based on democratic values for the development of the emerging technologies. The ministers, who met in Takasaki, Japan, ahead of this year’s G-7 Summit, acknowledged that policy approaches may differ across countries but set a landmark for how AI will be governed.
  • As the Writers Guild of America and other unions representing actors, directors and other Hollywood figures prepare to negotiate new contracts with TV and movie studios, they will aim to provide protections that seek to regulate the use of material produced by generative AI tools, including AI-generated scripts, sounds and images. There are concerns among Hollywood workers that tools like ChatGPT and AI capable of impersonating human speech could displace writers, voice actors and others, and some studio contracts already appear to claim the right to use a performer’s voice to generate new content. 
  • IBM will pause hiring for roles that it believes could be replaced by artificial intelligence, a decision that is expected to reduce the company’s workforce by 7,800 jobs through the suspension or slowing of hiring to fill back-office roles like human resources and by not replacing vacated roles. Arvind Krishna, the company’s chief executive, said he could see as many as 30% of work performed by people in noncustomer-facing roles being replaced by AI and automation in the next five years. 
  • Consulting firm SemiAnalysis published a document written by a senior software engineer at Google warning that the company and its chief rival in artificial intelligence research, OpenAI, are at risk of falling behind the open source community and its ability to make rapid and unexpected AI advances. The engineer, Luke Sernau, said in the report that open source engineers can build AI models that are cheaper, faster and more customizable than Google’s own. 

The White House and AI

  • The White House is looking into how companies use technology including artificial intelligence to surveil and manage employees, citing concerns that the use of such technology poses risks to the safety and mental health of the workforce. The executive branch will seek input from workers and employers, as well as developers, researchers and advocacy groups regarding the “economic, safety, physical, mental and emotional impacts” of workplace surveillance and will ask for guidance on how to regulate the use of such technology.
  • Ahead of a meeting last Thursday with the executives of several companies involved in the development of artificial intelligence systems, the White House announced new initiatives that will aim to address the risks presented by AI technology, including the planned release of draft guidelines for government agencies to ensure safeguards are in place to protect the rights and safety of American citizens. Additionally, the National Science Foundation will spend $140 million on new research centers devoted to AI.
  • President Joe Biden met with the chief executives at top artificial intelligence firms including Microsoft Corp. and Alphabet and had a “frank and constructive discussion” on the need for more transparency around AI systems and the importance of evaluating the safety of the technology. Biden, who has used ChatGPT, told the industry chiefs they are responsible for mitigating current and potential risks that AI presents to individuals, society and national security. 

Earnings

  • Uber Technologies Inc. reported its first-quarter earnings that saw increases in the number of customers, trips and the value of transactions on its platform. The company reported $8.82 billion in revenue to start 2023, an increase of 29% from a year earlier, and while it still posted a loss for the quarter, Uber’s adjusted earnings before interest, taxes, depreciation and amortization beat expectations by reaching $761 million.
  • Apple Inc. saw its overall sales fall for the second quarter in a row but reported stronger-than-expected iPhone sales that led the company to $94.84 billion in total revenue for the second quarter of 2023. Apple did not provide formal guidance, though the company’s finance chief, Luca Maestri, said the company expects revenue to decline about 3% in the current quarter. 
  • Lyft Inc. beat its revenue projections for the first quarter of 2023, reporting $1 billion in revenue and a net loss of $187.6 million for the first three months of the year. The company released a worse-than-expected second-quarter forecast that follows a round of layoffs and changes in leadership at the company. 

Antitrust

Social media

  • American Edge Project, a nonprofit advocacy group that was involved in lobbying efforts to prevent the passage of a number of antitrust reforms introduced in the Senate in the last three years, is funded almost exclusively by Facebook, which gave the group a $34 million donation, according to a person who works with the group. Since receiving the funding, American Edge Project has run a number of pro-tech advertisements, added former Rep. Greg Walden (R-Ore.) and former Sen. Heidi Heitkamp (D-N.D.) to its board — though Heitkamp is no longer listed as a board member — and made payments to Republican- and Democratic-aligned consulting groups. 
  • Sens. Richard Blumenthal (D-Conn.) and Marsha Blackburn (R-Tenn.) introduced an updated version of the Kids Online Safety Act, which would require social media companies to take more action to mitigate potential harm to younger users, including undergoing annual independent audits to determine risks the platforms present to minors and enabling stronger default privacy settings for underage users. The proposal has more than 25 co-sponsors and has the support of groups like the American Psychological Association, but a number of civil society groups including the American Civil Liberties Union have criticized the bill over surveillance concerns. 
  • The FTC proposed banning Facebook from monetizing the data collected from users under the age of 18 over accusations that the company misled parents about how much control they had over who could contact their children through the Messenger Kids app and how much data app developers collected. The agency claims Facebook’s actions are in breach of a 2019 privacy agreement, but Meta Platforms Inc. called the proposed penalty a “political stunt” and said it will “vigorously fight this action and expect to prevail.”

TikTok

  • TikTok maintained a list of users who watched content associated with LGBT related topics, along with other topics that were not considered to be as sensitive, according to former TikTok employees. The company allegedly kept a dashboard that allowed employees to view users who watched videos associated with specific topics, which some employees worried might be shared or accessed by outside parties who could use it to blackmail or target members of the LGBT community, though the company claims that dashboard in the United States has since been deleted.
  • Eric Han, the head of TikTok’s trust and safety team in the United States, will leave the company on May 12, according to two people familiar with the matter and an internal memo to employees. Han led TikTok U.S. Data Security, a separate entity that was leading efforts to address the security concerns of the U.S. government, and will be replaced for the time being by interim USDS general manager Andy Bonillo until a long-term replacement is named. 

Other news

  • Transportation Secretary Pete Buttigieg said the Biden administration does not plan to extend the current July 1 deadline for airlines to upgrade plane altimeters — a measuring instrument that helps with landings in bad weather and low-visibility conditions — to address potential interference from 5G wireless technology. The International Air Transport Association, which represents more than 100 carriers that fly to the United States, said supply chain issues make it unlikely that all planes will be upgraded by the deadline. 
 
Stat of the Week
 

$990 million

The amount of money deposited into Apple’s high-yield savings account in just the first four days after its launch, according to two sources familiar with the matter.

 
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