2018 Rankings

The Most Polarizing Brands in America

Over 300,000 survey interviews determine which brands divide Democrats and Republicans the most

From award shows to soda commercials, politics is increasingly seeping into most facets of American culture. As a result, brands that were once dutifully neutral have taken bold stands, and others have been involuntarily dragged into controversy. Morning Consult used a wealth of consumer tracking data – 336,370 survey interviews in the last three months – to determine which brands are the most politically divisive. Explore the rankings below, and read the full methodology here.

Overall Rankings
Least Popular Brands by Party

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