Earnings season winds down. 

A handful of major media companies that have yet to report quarterly results will do so this week, including Fox Corp. (Tuesday), The Walt Disney Co. (Wednesday), Roblox Corp. (Wednesday) and News Corp. (Thursday). 

Ad Age hosts its Web3 Marketing Summit on Tuesday and Wednesday. 

This fully virtual event will include presentations about creating meaningful customer experiences in the metaverse from content leaders at prominent brands like The Coca-Cola Co., Chipotle Mexican Grill Inc. and iHeartMedia Inc. They’ll also discuss brand safety and campaign measurement in emerging media channels.

Reuters’ Strategic Marketing Conference also runs Tuesday and Wednesday in San Diego.

CMOs and other senior-level leaders from some of the world’s most recognizable brands will gather in Southern California to define the future of marketing amid rapidly changing economic and media environments. Nike Inc.’s Jordan brand, VF Corp.’s The North Face, eBay Inc. and Crocs Inc. are among the companies whose top advertising brass will deliver remarks. Crocs nearly topped Morning Consult’s Fastest Growing Brands list in 2022. 

The Experiential Marketing Summit is in Las Vegas for most of the week.

This annual conference features three days of workshops led by event marketing and customer experience executives at leading brands across nearly every sector, from Meta and YouTube to Southwest Airlines Co. and Yum! Brands Taco Bell.

IAB’s Podcast Upfront is on Thursday in New York. 

Following last week’s NewFronts, this one-day showcase will allow brands, agencies and ad buyers to learn about the latest content offerings from some of the most prominent names in audio. Featured presenters include National Public Radio (NPR) Inc., Paramount Global and Acast. 

Also on Thursday in New York: Marketing Brew’s The Brief. 

Advertising leaders from General Motors Co., Duolingo Inc., Match Group’s OKCupidand more will spotlight upcoming industry trends and challenges via interactive presentations and panel-style discussions.

• Anheuser-Busch InBev SA CEO Michel Doukeris said Bud Light’s drop in U.S. sales throughout April following its partnership with a transgender influencer amounted to just a 1% loss of the company’s total global volumes. (Bloomberg) Meanwhile, the brewer plans to triple its marketing spending on the Bud Light brand this summer and will pay a $500 bonus to delivery drivers, sales representatives and independent distributors, many of whom have experienced personal threats in the wake of the conservative backlash. (The Wall Street Journal)
• Forty-five percent of all U.S. viewing of Alphabet Inc.’s YouTube now happens on traditional TV screens, according to people familiar with the company’s internal data. That represents a significant jump from just three years ago, when this figure was well below 30%. (The Information) 
• The Federal Trade Commission proposed banning Meta Platforms Inc. from profiting off data it collects on users under the age of 18, while also accusing the company of repeatedly violating a 2020 privacy order. A spokesperson for Meta, which has 30 days to formally respond, called the proposal a “political stunt.” (Financial Times)
• The board appointed by Florida Gov. Ron DeSantis that oversees development in and around The Walt Disney Co. properties filed a lawsuit against the entertainment giant, escalating tensions between the company and the state once more. The suit comes less than a week after Disney filed a federal case against DeSantis, alleging the Republican governor repeatedly abused his authority to punish the company for publicly opposing a state measure to ban school discussions of sexuality and gender identity last year. (Reuters)
• Investors of Adidas AG filed a class action lawsuit against the company, alleging Adidas “routinely ignored” harmful behavior by Ye, formerly known as Kanye West, for years before deciding to formally end its partnership with the rapper in late 2022. In emailed comments, an Adidas spokeswoman called the claims “unfounded” and said the company will “take all necessary measures” to defend itself against them. (USA Today) 
• Twitter Inc. owner Elon Musk tweeted that the social media platform plans to roll out a new function next month that will allow digital publishers to charge users on a per-article basis. The billionaire, who did not say if Twitter would take a commission, described the feature as a “major win-win for both media organizations and the public.” (The Verge)
• Nike Inc. signed Phoenix Suns star Kevin Durant to a lifetime contract, making him the third-ever basketball player to receive such a deal from the company, following Michael Jordan and LeBron James. Durant has released 15 pairs of co-branded basketball sneakers since first partnering with the sportswear giant ahead of his rookie year in 2007. (Reuters)

55%

The share of Gen Z adults (ages 21 or older) who said they are interested in trying “damp drinking,” the latest iteration of the moderation movement gaining popularity on TikTok in recent months, according to a new Morning Consult survey. It’s yet another example of the social media platform’s influence over young people’s consumption habits. Read more about the drinking trend’s appeal in Morning Consult Food & Beverage Analyst Emily Moquin’s most recent memo.

1) More Than Half of Gen Z and Millennial Drinkers Are Interested in TikTok’s ‘Damp Drinking’ Trend 

Emily Moquin, Morning Consult

2) A ‘Diet Coke break’ is the latest example of Gen Zs and Millennials insisting on work-life balance

Grace Mayer, Insider 

3) TikTok Is Launching Ad Product for Publishers and Giving Them 50% Cut 

Alexandra Bruell, The Wall Street Journal

4) When It Comes to Wellness Travel, Brands Must Think Outside the Detox

Lindsey Roeschke, Morning Consult

5) Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash

Jennifer Maloney, The Wall Street Journal 

6) The CEOs of the world’s biggest advertising companies just outlined how AI is about to transform their businesses

Lara O’Reilly, Insider

7) Jenny Craig to Shut Down

Ad Age 

8) Researchers just created the largest-ever database of how we interact on Zoom. Here are their tips for making everyone like you on video chats. 

Adam Rogers, Insider 

9) Carlson’s Text That Alarmed Fox Leaders: ‘It’s Not How White Men Fight’

Jeremy W. Peters et al., The New York Times

10) Kraft Heinz wants to remake the TV dinner

Danielle Wiener-Bronner, CNN

• Employers grapple with the weight loss drug craze (Axios)
• Tim Cook says layoffs are a ‘last resort’ and not something Apple is considering right now (CNBC)
• Peloton’s Progress in Narrowing Losses Falls Short of Expectations (The Wall Street Journal)
• Condé Nast Unveils “Vogue World” Plan As It Leans Into Brands During Newfront Pitch (The Hollywood Reporter)
• Hollywood studios push back against striking writers’ claim of ‘gig’ workforce (Reuters)
• Amazon debuts free, ad-supported streaming channels just for Fire TV (TechCrunch)
• ‘The Washington Post’ Is Starting A Free Streaming TV Channel With Amazon Freeve (MediaPost)
• Employees Are Bullish on Pay Raises, Companies Not So Much (The Wall Street Journal) 
• Coming Soon to Roku City: Brand Advertisers (The Hollywood Reporter)
• Jim Beam Reveals New Look in Campaign Featuring ‘Sweet Caroline’  (Ad Age)
• Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound (The Wall Street Journal)
• Lyft Employees Told to Return to Office as New C.E.O. Lays Out Vision (The New York Times)