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The latest news, insights and analysis from Morning Consult

Why Nike Is the Mental Availability Leader in Athletic Apparel

Why Nike Is the Mental Availability Leader in Athletic Apparel

May 19, 2026 11:10:24 AM
Which Brands in the Athletic Apparel Category Are Winning the Market

Which Brands in the Athletic Apparel Category Are Winning the Market

May 18, 2026 10:25:35 AM
Gen Z and the Beauty Industry: Brand Data and Audience Behaviors

Gen Z and the Beauty Industry: Brand Data and Audience Behaviors

May 15, 2026 1:46:52 PM
Fragrance: High-frequency, But a Low-Loyalty Problem

Fragrance: High-frequency, But a Low-Loyalty Problem

May 14, 2026 11:08:20 AM
Your Consumer Data Has a Blind Spot
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Your Consumer Data Has a Blind Spot

May 13, 2026 4:34:42 PM
Haircare Is Two Markets: Routine and Repair

Haircare Is Two Markets: Routine and Repair

May 13, 2026 11:35:22 AM
Why Consumer AI’s Adoption Story Has Outrun Its Reputation

Why Consumer AI’s Adoption Story Has Outrun Its Reputation

May 13, 2026 11:08:51 AM
Fragmented, Shifting, Winnable: The U.S. Makeup Category

Fragmented, Shifting, Winnable: The U.S. Makeup Category

May 12, 2026 11:32:32 AM
Neutrogena, Olay, Vaseline, CeraVe & Aveeno Lead the Skincare Category

Neutrogena, Olay, Vaseline, CeraVe & Aveeno Lead the Skincare Category

May 11, 2026 10:43:05 AM
Grok's Awareness Is Rising Fast, But Conversion Is Not

Grok's Awareness Is Rising Fast, But Conversion Is Not

May 8, 2026 9:14:34 PM