VidSummit runs Tuesday through Thursday. The ninth annual event will bring influencers, marketers and more to Los Angeles to discuss a range of topics, from building a brand online to leveraging YouTube’s algorithm. Speakers include MrBeast, Yoola President Eyal Baumel and many more.

Bed Bath and Beyond Inc. reports Q2 earnings on Thursday. The struggling home goods company is facing a holiday shopping season that “will likely be crucial for its survival,” CNBC reports, so investors will be keen to hear more about the brand’s plans to bring customers back to stores. Other notable companies scheduled to report earnings on Thursday include Nike Inc. and Carnival Corp. 

Axios Latino Visionarios is on Thursday. Alongside Noticias Telemundo, Axios will host this first-ever event on Latino representation across a number of industries. Taking place both in Washington D.C. (invite only due to limited capacity) and online, the event will feature speakers like “The View” co-host Ana Navarro-Cárdenas and Miguel Garza, co-founder and CEO of Siete Family Foods.

Ad Age’s webinar about Twitter campaign launches is Friday. Joe Rice, Twitter Inc.’s head of growth and strategic partnerships, and Andrew Dawson, Brandwatch’s senior global director of social networks and customer success, will talk about how brands can get the most out of Twitter, including their four pillars of a successful Twitter campaign launch. 

Speaking of, wondering where things stand between Elon Musk and his ongoing battle with Twitter over his $44 billion acquisition of the social media company? The billionaire Tesla Inc. CEO’s deposition with Twitter’s lawyers is scheduled to take place Monday and Tuesday (and potentially Wednesday) behind the closed doors of a Wilmington, Del., law office.

• British advertising continued a weekslong blackout for Queen Elizabeth II’s funeral on Monday. TV commercials won’t be shown for 24 hours on the United Kingdom’s two largest broadcasters, while most outdoor ads have been replaced with tributes to the late queen.
• Three McDonald’s Corp. restaurants reopened in Kyiv on Tuesday for delivery with expanded safety protocols, a company spokesperson said. They are the first McDonald’s properties to operate in Ukraine after the fast food giant closed 109 restaurants in February following Russia’s invasion.
• Meta Platforms Inc. will cut expenses by 10% in the coming months, in part through layoffs, according to people familiar with the company’s plans. While departments are already being reorganized in the efforts, the staff reductions are seen as a likely precursor to more significant cuts, sources said.
• PepsiCo Inc. halted production of Pepsi, 7UP and Mountain Dew in Russia roughly six months after the company said it would stop the sales and production of its products in the country due to Russia’s invasion of Ukraine. The announcement came after Reuters found Pepsi products that were produced in Russian factories in July and August at dozens of businesses in Moscow and other areas of the country.
• Apple Music will be the next Super Bowl halftime show sponsor, replacing PepsiCo Inc. in a deal the NFL was shopping to potential partners for about $50 million, said three people familiar with the negotiations. The news comes as Apple Inc. and the NFL continue to negotiate a possible deal to bring the NFL Sunday Ticket package, which the league reportedly values at $2.5 billion, to Apple TV+.

28% 

The share of men’s tennis fans who said they are more interested in watching tennis after Roger Federer retires, according to recent Morning Consult data.

1) Welcome to the Toy Matrix, the Strategist’s Definitive Kid Gift Guide

New York magazine 

2) Disney Shows Adjusted Pay Data by Race and Gender for First Time

Jeff Green, Bloomberg

3) Consumers Held the Line on Spending in August

Scott Brave and Kayla Bruun, Morning Consult

4) TikTok Ranks as Most Valuable Platform for DTC Brands, Study Finds

Maia Vines, Ad Age

5) Who owns what in Big Media today

Rani Molla and Peter Kafka, Vox

6) If You Work in Film and TV, Get Ready for Layoffs

Christopher Palmeri, Bloomberg

7) For Gen Z, TikTok Is the New Search Engine

Kalley Huang, The New York Times

8) Men’s Tennis Is Losing Its Most Popular Star in Roger Federer

Mark J. Burns, Morning Consult

9) Baseball caps are back, but what about in the office?

Teo van den Broeke, Financial Times

10) Walmart Connect expands with TikTok, Snap

Ryan Barwick, Marketing Brew

• Amazon, Hilton, Pepsi, and others commit to hiring thousands of refugees (Fast Company)
• Tom Cruise, Sandra Bullock Say Paramount Is Cheating Them Out of Millions (Bloomberg)
• New advertising pitch deck reveals how Disney+ is taking on Netflix and other streamers, offering light ad loads and a huge library of popular content (Insider Premium)
• TikTok Bans Political Fund-Raising Ahead of Midterms (The New York Times)
• Carl’s Jr. and Hardee’s Get Design Makeover—Fresh Off MyPillow PR Bump (Ad Age)
• YouTube will start sharing ad revenue with Shorts creators as the company tries to catch TikTok (CNBC)
• Tom Rutledge, who turned Charter into a cable powerhouse, to step down as CEO (CNBC)
• Gap Is Cutting 500 Corporate Jobs (The Wall Street Journal)
• Twitch to Ban Crypto Gambling Livestreams After Backlash From Influencers (Bloomberg)
• Dunkin’ Names Jill McVicar Nelson CMO (Ad Age)
• Charlie Collier Exits Fox Corp. to Join Roku as Streaming Platform Seeks to Evolve Into ‘Next Generation Media Company’ (Variety)